BOLD FLAVOR IN
EVERY BITE!
Pizza Spot is a fictional pizza brand that I developed to explore my creative direction and design skills. The concept blends bold flavors with a fun, approachable style that captures the excitement of fresh pizza delivered hot. My goal was to create a brand that feels lively and modern, with a unique edge that pizza lovers would resonate with.
LOGO EVOLUTION
The Pizza Spot logo is a clean and modern sans serif design, with a playful twist—a pizza cutter takes the place of the "O" in "Spot." This not only reflects the product itself but gives the brand a distinctive and memorable visual identity. The simple yet bold design makes the logo easily adaptable across various platforms, from packaging to digital media.
BRANDING &
ADVERTISING
The branding for Pizza Spot revolves around the tagline “Bold Flavor In Every Bite!” which speaks directly to the delicious and flavorful pizza experience. The ad campaigns highlight mouthwatering, up-close visuals of cheese, jalapeños, and pepperoni—giving the viewer an irresistible craving for that next slice. The branding also extends to pizza box designs, social media ads, and a cohesive color palette, ensuring that every touchpoint is consistent and visually appealing.
MOCKUPS
On the left, you’ll see the Pizza Spot branding brought to life. I’ve created a series of mockups featuring the pizza box in action, showing off the packaging design and logo. Additionally, the Bold Flavor banners are presented in their full glory, alongside social media ads designed to engage customers with enticing deals and visuals. There’s also an animated social media ad and a fiery logo animation underneath, both crafted in After Effects, giving the brand a dynamic digital presence.
