This case study is based around Olympic branding, showcasing the Olympics set in 2028. I set out to conceptualize and breathe life into a visual brand that would adorn the vibrant landscape of Niagara Falls. Drawing from the synergy of New York and Ontario, I envisioned an integrated venue that symbolized unity and shared aspirations. From the inception of logos to the intricate details of postcards, event posters, tickets, and even wearable ensembles such as soccer uniforms and bomber jackets, every element was infused with a sense of purpose and pride.